What you can automate on social media with sona.to. Scheduled posts, RSS feeds, CSV imports, AI campaigns and workflows in n8n, Zapier and Make.
Social media automation means the repetitive parts of posting run on their own: posts go out at the time you set, new articles from a feed are shared without copying links and other apps can create posts or react when one is published. This guide lists what sona.to can automate and when each option fits.
Scheduled publishing
The base of all automation: write a post, pick the channels and the time, and it is published then, whether you are at your desk or not. Each network's length limit is shown as you type. Plan a week or a month in one sitting and see everything in the calendar. See how automatic posting works.
The hour matters, so check the best time to post on each network, then let your own analytics refine it.
RSS feeds
Connect the RSS feed of a blog, a news site or your own website, and new items become posts on the channels you choose, as they appear or at set times. Keyword filters decide which items are shared. See how to post an RSS feed to social media.
Bulk scheduling from a CSV file
Prepare dozens of posts in a spreadsheet, one row per post with its date, time, image and link, and import them all at once. See bulk scheduling from a CSV file.
AI publishing campaigns
An AI publishing campaign posts on its own until the end date you set. You give it a few topics, the days and times to post and the channels. At each time, AI writes a new post from one of the topics, adds an image from AI generation, stock photos or a folder of your own files and publishes it. Each post uses AI credits from your plan.
Automatic watermarks and short links
Two smaller tasks also run on their own. Your logo can be added to every photo and video when a post is published, channel by channel: see how to add a watermark to photos. Links in posts can be replaced by short links that count their clicks: see short links with click analytics.
Workflows with n8n, Zapier and Make
sona.to has apps in n8n, Zapier and Make. A workflow can create a post from a new row in a spreadsheet or an approved item in your content system, and another can start when a post is published or fails. See social media automation with n8n, Zapier and Make. For your own systems, the social media API and webhooks do the same from code.
What to keep manual
Automation handles timing and repetition. Replies to comments and messages, posts about sensitive news and anything that depends on what happened that morning are better written by a person. A good balance: automate the planned posts and keep a few slots free for posts written on the day.
Frequently asked questions
Can one post go to several networks at the same time?
Yes. Pick several channels in the composer and the post is published on each of them at the time you set.
Which option should I start with?
Start with scheduled posts in the calendar. Add RSS feeds if you share articles from a blog or news source, and bulk imports when you prepare many posts at once.
Ready to try it?
Free to start, no credit card required.
