Schedule Facebook posts and reels with audience targeting
Choose who sees a post, add a button or a link carousel and pick the time. sona.to publishes it to your Page.
Start free todayA Facebook Page post can go to the feed, to Reels or to Stories. Post To picks where it goes, and the Facebook panel only shows the options that apply to what you are posting.
Feed posts, reels and stories
sona.to publishes to your Facebook Pages. A feed post can be text, a link, one photo or several photos. A single video goes out as a reel, as Facebook now does for every video.
A reel is one video, with an optional photo as its thumbnail. A story is one photo.
Each photo in a feed post can have its own alt text. Write extra parts after the post and the first one is posted as a comment, with the next parts replying under it in order. If Facebook refuses a post, you see Facebook's own message.
Audience targeting
Audience Restrictions limits a post to people in the countries and age range you choose.
Preferred Audience makes a post more likely to reach the countries and age range you choose, while everyone else can still see it. Both take up to twenty five countries and work on feed posts and reels.
Buttons and link carousels
Call to Action Button adds a button to a link post that opens the post's link. There are twelve: Learn More, Sign Up, Download, Install Now, Book Now, Get Quote, Shop Now, Subscribe, Use App, Watch More, Watch Video and Listen Music.
Link Carousel turns a photo post into two to five links, each with its own title and photo, shown in the order you set.
Dates and feelings
Backdate shows a past date of your choice on the post instead of the day it was published. Feeling adds one of Facebook's two hundred and seventy three feelings next to the Page name. Both work on feed posts without video.
Thumbnails, collaborators and labels
Video Thumbnail uses the photo after the video as the thumbnail, on feed videos and reels. Facebook shows it as the cover on the Page grid.
Invite Collaborators sends another Page an invitation to share a reel on its own Page. AI Label marks a reel as made with AI.
Paid Partnership Label adds the paid partnership label to a feed post, with the business partner's Page. The Page needs access to Facebook's branded content tool. If it does not, Facebook's own message shows.
Timing
Facebook does not show Page posts in time order, so a post can still reach people after its first hours. The first to see it are the followers who are online when it goes out.
Our guide to the best time to post on social media covers which hours tend to work best on each network.