Schedule Instagram posts, reels and stories
Write a feed post, a reel or a story with the options Instagram gives you. sona.to publishes it at the time you choose.
Start for freeAn Instagram post can go to the feed, to Reels or to Stories, and each place takes different media and settings. The composer holds all of them: Post To picks where the post goes and the Instagram panel shows the options for it.
Professional accounts
sona.to publishes to Instagram professional accounts (business or creator).
After publishing, each post links to its exact page on Instagram, stories included. If Instagram refuses a post, you see Instagram's own message.
Feed posts, reels and stories
Post To has three choices: Feed, Reels and Stories. A feed post is a single photo or a carousel of up to ten photos and videos, mixed. A single video goes out as a reel, as Instagram does for every single video. Photos can be JPG, PNG or WebP.
A reel is one video, with an optional photo as its cover. A story is one photo or video and goes out without a caption. The preview switches between the post view and the story view.
Captions, alt text and comments
A caption can be up to two thousand two hundred characters, with up to thirty hashtags and twenty mentions.
Each photo, single or in a carousel, can have its own alt text of up to one thousand characters. The alt text is kept when a watermark is applied.
Write extra parts after the caption and the first one is posted as a comment, with the next parts replying under it in order. Turn Off Commenting hides every comment on the post.
Collaborators, tags and labels
Invite Collaborators adds up to three usernames to a post or reel. Each person gets an invitation to accept.
Tag People tags public accounts by username. In a carousel the tags go on the first photo, and in a story the people are mentioned.
Paid Partnership Label adds the paid partnership label to a post, reel or story. Brand Partners adds up to two brand usernames, and the label names these brands. The account needs access to Instagram's branded content tools. If it does not, Instagram's own message shows.
AI Label marks a post, carousel, reel or story as made with AI, and Instagram shows its AI info label on it.
Reel Settings
A reel can be shown in the Reels tab only, not in the feed. You can pick the cover frame in seconds from the start of the video and rename the audio. A cover photo takes priority over the cover frame.
Trial shows a reel to people who do not follow the account first, and Trial + Share to everyone automatically shares it with everyone afterwards. Instagram sets a follower requirement for trial reels, and its own message shows if the account does not meet it.
Timing
Instagram does not show posts in time order, so a post can still be seen after its first hours. The first people to see it are the followers who are online when it goes out, and a story stays up for twenty four hours.
Our guide to the best time to post on social media covers which hours tend to work best on each network.
Built for Instagram
Instagram scheduling, answered
Yes. Choose Reels or Stories under Post To. A story is one photo or video and goes out without a caption.
Professional accounts (business or creator), connected through Facebook Login.
Yes, with up to ten photos and videos, mixed, in one post.
Yes. Each photo can have alt text of up to one thousand characters, in a single post or a carousel.
Yes. Invite Collaborators adds up to three usernames to a post or reel, and each person gets an invitation to accept.
Yes, on posts, reels and stories. Brand Partners names up to two brands in the label.
Yes. Add a cover photo, or pick the cover frame in seconds from the start of the video.
Yes. AI Label works on posts, carousels, reels and stories, and Instagram shows its AI info label on the post.
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