TikTok money calculator for Creator Rewards and sponsored videos
Estimate Creator Rewards earnings from your qualified views and get a starting price for a sponsored video.
TikTok pays creators through the Creator Rewards Program, which counts only qualified views on videos longer than one minute. TikTok does not publish its rate. Creators report between $0.40 and $1.00 per 1,000 qualified views, so the calculator starts there and lets you type your own figure. The second part gives a starting price for a sponsored video based on your follower count.
TikTok Creator Rewards
A qualified view comes from the For You feed, lasts more than 5 seconds and counts once per viewer. Only videos longer than 1 minute earn.
Default: $0.40 to $1.00, with $0.80 the usual average. TikTok does not publish a rate.
Sponsored video price
Can this account join Creator Rewards?
What counts as a qualified view
A view counts when it comes from the For You feed, lasts more than 5 seconds and is the first from that viewer. Paid, promoted and fraudulent views do not count, and a video needs 1,000 qualified views before it starts earning.
Who can join Creator Rewards
You need to be 18 or older (19 in South Korea), have 10,000 followers and 100,000 views in the last 30 days, and post from a personal account. The program is open in the United States, United Kingdom, Germany, France, Japan, South Korea and Brazil.
Sponsored video prices
The ranges come from what creators ask for and are paid on influencer marketplaces. On TikTok the views a video gets move the price more than the follower count does, so treat the range as a starting point and adjust it to your average views.