Google Business Scheduler

Schedule Google Business Profile updates, events and offers

Write an update, an event or an offer for each location and pick the time. sona.to publishes it to the business profile in Google Search and Google Maps.

Start for free

A Google Business Profile post appears on the business profile in Google Search and Google Maps. Post Type picks between What's New (Standard), Event and Offer, and the Google Business panel only shows the fields for the type you choose.

Updates, events and offers

sona.to publishes to the Google Business Profile locations you connect. A post can have up to one thousand five hundred characters of text and one photo in JPG or PNG. Text is required on updates and optional on events and offers. A countdown in the composer shows how many characters are left.

Drafts reopen with every option as you left it. After publishing, each post links to where it appears in Google Search. If Google refuses a post, you see Google's own message.

Events

An event has an Event Title of up to fifty eight characters, a Start Date, a Start Time, an End Date and an End Time.

Offers

An offer has an Offer Title of up to fifty eight characters, a Start Date and an End Date. It runs from the start of its first day to the end of its last day.

An offer can also have a Coupon Code, a Redeem URL and Offer terms.

Buttons

Call to Action adds a button to an update or an event: Book, Order Online, Shop, Learn More, Sign Up or Call. Every button except Call opens the Button URL.

Repeating events and offers

Repeats makes an event or an offer come back Every day, Every week, Every month on the same date or Every month on the same weekday. For a weekly repeat, Repeat on picks the days of the week.

Last repeat sets the date of the final one. Left empty, it keeps repeating.

Checked before scheduling

sona.to checks a post before it is scheduled: the title and dates of an event or an offer, an end that comes before the start, a button without a link and text over one thousand five hundred characters.

A location is only shown as disconnected when Google says its access has expired.

Timing

An event or an offer is tied to its dates, so scheduling it ahead puts it on the profile before it starts.

Our guide to the best time to post on social media covers which hours tend to work best on each network.

Features

Built for Google Business

Updates, events and offers
Choose the post type for each post.
Call to action buttons
Book, Order Online, Shop, Learn More, Sign Up or Call on updates and events.
Coupon codes
Add a Coupon Code, a Redeem URL and Offer terms to an offer.
Repeating posts
Repeat an event or an offer every day, week or month.
Event dates and times
A start and an end date and time on every event.
Checks before scheduling
Missing dates, missing links and long text are caught before a post is scheduled.
Questions

Google Business scheduling, answered

Can I schedule posts to Google Business Profile?

Yes. Connect your locations through your Google account and choose What's New (Standard), Event or Offer under Post Type.

Can I schedule Google Business events?

Yes. Add an Event Title, a Start Date, a Start Time, an End Date and an End Time.

Can I schedule a Google Business offer with a coupon code?

Yes. An offer can have a Coupon Code, a Redeem URL and Offer terms.

Which buttons can I add to a Google Business post?

Book, Order Online, Shop, Learn More, Sign Up or Call, on updates and events. Every button except Call opens the Button URL.

Can I make a Google Business post repeat?

Yes. Events and offers can repeat every day, every week or every month. Last repeat sets an end date.

How long can a Google Business post be?

Up to one thousand five hundred characters. The composer shows a countdown.

Can I add a photo to a Google Business post?

Yes, one photo per post, in JPG or PNG.

Where do Google Business posts appear?

On the business profile in Google Search and Google Maps.

Start scheduling Google Business posts today

Free to start, no credit card required. Connect your account and queue your first post in minutes.

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