Will Google show exactly what I write?

Not always. It rewrites titles and descriptions when it believes something else answers the search better. Writing them well makes that less likely.

Does the description affect my ranking?

No. It affects whether somebody clicks, which is a different thing and still worth the effort.

Why count in pixels instead of characters?

Because that is how the space actually runs out. Two titles with the same number of characters can end in different places depending on which letters they use.

Where do these tags go?

Inside the head of the page, before the closing head tag. Most site builders have a field for this, and many handle the title and the description separately from the rest.

Do I need the twitter tags as well as the og ones?

X falls back to the og tags when the twitter ones are missing, so they are a refinement rather than a requirement. They are included because twitter:card is what decides whether the image shows large or small.

I changed the tags but the shared link still shows the old ones.

Facebook, LinkedIn and X each keep a copy of what they saw the first time. Each of them has a tool that fetches the page again, which clears it.

Can I check a page that is already live?

This tool works from what you type into it. To read the tags already on a page, see SEO tools.

Home / Free tools / Meta Tag Generator

Meta tag generator and search preview

See how your title and description will look in search results and shared links, then copy the tags.

Search engines and social networks read a small block of tags in the head of your page to decide what to show when the page appears in results, or when somebody shares the link in a message. This tool writes that block. Type a title and a description, watch both previews update as you go, then copy the tags into your page. To read the tags already on a page that is live, see SEO tools.

Page title

Description

Page address

Site name

Page type

Share image address optional X account optional

Search result

Shared link

Tags for the head of your page

Length is measured in pixels, not characters

A search engine cuts a title when it runs out of room on the line, and a line holds a number of pixels rather than a number of letters. Sixty narrow letters can fit where fifty wide ones do not. The counter here measures the width of the words you actually typed, in the font search results are set in. The budget it counts against is the usual desktop figure and it is an approximation, because Google does not publish one and changes it from time to time. Phones show more than this.

What each tag does

The title tag and the description are what a search result is built from. The og tags are read by Facebook, LinkedIn, WhatsApp and most other places a link gets pasted. The twitter tags are read by X. The canonical tag tells a search engine which address is the real one, for when the same page can be reached more than one way.

The share image

Give the address of an image and it appears in the shared link preview. That preview is drawn by your own browser, which means your browser fetches the image from wherever it is hosted. That request is the one thing on this page that reaches outside it. Nothing you type is sent to sona.to.

Punctuation that breaks tags

A quotation mark inside a title ends the tag early and swallows the rest of it, which is a common way for a page to end up with no description at all. Quotation marks, ampersands and angle brackets are converted to their escaped forms in the block you copy, so the tags stay valid whatever you type.

What it produces

Everything written into the block you copy.

Search result

Title tag
Meta description
Canonical address

Shared links

og:title and og:description
og:url, og:type and og:site_name
og:image
twitter:card and twitter:site

While you type

Pixel width against the usual budget
Search result preview
Shared link preview

The block you copy

Ready to paste into the head
Punctuation escaped
Copy in one click

How to use it

Write the title

Say what the page is about, in the words somebody would actually search for. The bar underneath fills as you approach the point where the line runs out.

Write the description

Two sentences is usually enough. It does not change where you rank, but it is what somebody reads before deciding whether to click.

Add the address and the rest

The address gives both previews something to show and fills the canonical tag. Site name, page type and share image are used by the shared link preview.

Copy the block

Paste it inside the head of your page, replacing any of the same tags that are already there.

What these words mean

Meta description

The sentence or two a search engine may show under your title. It is not a ranking factor, and a search engine may show wording of its own instead when it judges that a better answer to what was searched for.

Open Graph

The og tags. A convention Facebook introduced that most other places now read as well, which is why one set of tags covers nearly everywhere a link gets shared.

Canonical

The address you consider the real one for a page. When the same content can be reached at several addresses, it tells a search engine which of them to keep.

Questions

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Meta tag generator and search preview

Length is measured in pixels, not characters

What each tag does

The share image

Punctuation that breaks tags

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